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This web page homeselfdefenseproducts.com states the following, "Cheap Prices - Exceptional Customer Service." Our analyzers saw that the website also stated " Get Additional 5 Discount Off of Your Purchase." The Website also said " Use Checkout Code Self Defense Ready. Home Self Defense Products business model is much more than just cheap prices. The stores foundation was built on integrity with emphasis on the customer first! Countless customers have put their trust in us and we invite you to accept our discount offer and experience a company that genuinely cares about your personal safety! A Rating with Better Business Bureau! Portable." The website's header had self defense as the most important optimized keyword. It is followed by self defense weapons, home defense weapons, and best home defense weapon which isn't as highly ranked as self defense. The next words homeselfdefenseproducts.com used was personal protection. personal defense weapon was included but might not be seen by search engines.